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Is Authorship a Ranking Signal?
There has been a debate ongoing in the SEO industry for awhile now about EAT and whether or not it's a ranking signal. From that (and the Search Quality Raters Guidelines) has spawned a belief among some SEOs that authorship is a ranking signal. It is not, and has...
How Combining Sales and SEO Delivered Over 108x ROI
Startups in the home services industry have a hard time getting noticed. They can't compete on years of experience, their portfolios are less impressive than established brands, they have little or no reviews, and referrals are slow or non-existent in the beginning....
Google’s Diversity Algorithm Update – Home Services Edition
This past week, a couple of things happened. First, Google pre-announced a core algorithm update. This is unusual in that Google doesn't normally announce these updates before they happen. The name of the update is June 19 Core Update. It's not the topic of this...
How to Mine Quora for Long Tail Keywords
Mining Quora for Question Research Traditional keyword research is outdated. In the past, a webmaster or SEO would use a tool like keyword planner to find a keyword related to their niche that had a lot of volume. That was enough to get started. Then the game changed...
3 Tools Better than Answer the Public for Question Keyword Research
By now you have probably heard of Answer the Public (ATP). It is a well-known, free tool that marketers use to discover the questions people are asking on Google related to their niche. People love it for its ease of use. It is a useful tool, but it is not...
How to Remove the Singleplatform Link from your Business Listing on Google
How to Remove the Singleplatform Link from your Business Listing on Google Imagine this: You're having your coffee, you open some emails, check your accounts and then open Google to visit your website. You type in your company name and up pops your...