One of the things that frustrates my clients, and probably yours as well, is how long it takes to get results in SEO. They hear “six months” and grimace. The truth is that we sometimes see that SEO can be done a lot faster in today’s world, depending on the type of work to be accomplished. If a client requires backlinks, that still takes a lot of time. But if the heavy lifting is primarily creating awesome, relevant content, there some shortcuts we can take. 

There’s a trick to getting content indexed faster so you’re not waiting on Google. It’s easy, it’s free, and it will help you level up your game so I’m sharing it here. Ready?

 

  1. Copy the URL you want indexed
  2. Log into Google Search Console
  3. Paste the URL into the search bar the top
  4. Hit the request indexing button
  5. Get the wine

What just happened?

SEO just happened. You may notice after hitting the “request indexing” button that Google says it was submitted to a priority queue for indexing. This means you jumped to the head of the line. A lot of SEO Pros used to use the fetch and render feature in the old Google Search Console to do the same thing here, but it was never spelled out that it had that effect. It’s also unclear as to whether fetch and render will make it to the new Search Console (R.I.P.). My screenshot above shows what it looked like after I submitted a new page for indexing. That’s why the status in the lower right says “indexing requested”.

How fast is it?

Pretty fast. I usually am able to pull up the page in search using an advanced search operator within minutes. You’ll notice that this new page about how authorship is not a ranking signal was visible pretty much instantly. I checked it less than five minutes after submitting to the index, and it was already showing up. To do this yourself, try using advanced search operators to see if Google has indexed the page. Just type “site:[yourURLgoeshere]” like in the screenshot below. I don’t rely on Google Search Console to tell me when it’s indexed because it’s faster to do it this way. I also assume there is a delay between when it’s eligible to show up in search and when the data telling me that shows up in Search Console. I have zero evidence for that, but paranoia is a good habit in SEO. 

Let me clear that doesn’t mean it’s ranking for anything yet. And it may be that it never will. Many articles you create may never make it to page one either. Such is the way of SEO. But we just cut down the amount of time it takes for it to start ranking because Google now knows it’s there, and it’s able to start evaluating where it fits within the grand order when someone submits a search query.

Thanks for reading, if you know anyone who needs an SEO, feel free to send em my way. I can be reached via any of the email forms below. Cheers!

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