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Updating Old Blog Posts for SEO with Google Search Console and Moz

Updating Old Blog Posts for SEO with Google Search Console and Moz

by Brett Elliott | Jul 19, 2019 | Keyword Research, On-Page SEO, SEO Pros

Google Search Console is a free tool that most SEOs are familiar with. Just about any site owner with a minimal amount of experience has run across it too. The tool has its limitations, but it does also have its uses, and today I’m going to show you how to...
How Often Should I Schedule New Content for SEO

How Often Should I Schedule New Content for SEO

by Brett Elliott | Jun 26, 2019 | Business Owners, On-Page SEO, SEO Pros

How Often Should I Post for SEO? There’s a practice that I dislike that almost every agency and every consultant takes. And it’s the practice of scheduling content for SEO purposes. It goes something like this: Agency/consultant pitches content as an SEO...
Is Authorship a Ranking Signal?

Is Authorship a Ranking Signal?

by Brett Elliott | Jun 17, 2019 | On-Page SEO, SEO Pros, Technical SEO

There has been a debate ongoing in the SEO industry for awhile now about EAT and whether or not it’s a ranking signal. From that (and the Search Quality Raters Guidelines) has spawned a belief among some SEOs that authorship is a ranking signal. It is not, and...
How Combining Sales and SEO Delivered Over 108x ROI

How Combining Sales and SEO Delivered Over 108x ROI

by Brett Elliott | Jun 13, 2019 | Business Owners, Keyword Research, Local SEO, On-Page SEO

Startups in the home services industry have a hard time getting noticed. They can’t compete on years of experience, their portfolios are less impressive than established brands, they have little or no reviews, and referrals are slow or non-existent in the...
How to Advertise on Google Free

How to Advertise on Google Free

by Brett Elliott | Aug 3, 2018 | Business Owners, Keyword Research, Local SEO, On-Page SEO

Everyone wants something for free. People like to say there’s no free lunch. To make it to the top of the free listings on Google you’re going to compete against companies that have been paying professionals to earn top placement. For competitive terms,...

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Optimize Theory | SEO Consultant, Website Creator, Internet Marketer