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How Combining Sales and SEO Delivered Over 108x ROI

How Combining Sales and SEO Delivered Over 108x ROI

by Brett Elliott | Jun 13, 2019 | Business Owners, Keyword Research, Local SEO, On-Page SEO

Startups in the home services industry have a hard time getting noticed. They can’t compete on years of experience, their portfolios are less impressive than established brands, they have little or no reviews, and referrals are slow or non-existent in the...
Google’s Diversity Algorithm Update – Home Services Edition

Google’s Diversity Algorithm Update – Home Services Edition

by Brett Elliott | Jun 9, 2019 | Business Owners, Local SEO

This past week, a couple of things happened. First, Google pre-announced a core algorithm update. This is unusual in that Google doesn’t normally announce these updates before they happen. The name of the update is June 19 Core Update. It’s not the topic...
How to Remove the Singleplatform Link from your Business Listing on Google

How to Remove the Singleplatform Link from your Business Listing on Google

by Brett Elliott | Aug 15, 2018 | Business Owners, Local SEO, SEO Pros

How to Remove the Singleplatform Link from your Business Listing on Google Imagine this: You’re having your coffee, you open some emails, check your accounts and then open Google to visit your website. You type in your company name and up pops your business...
How to Advertise on Google Free

How to Advertise on Google Free

by Brett Elliott | Aug 3, 2018 | Business Owners, Keyword Research, Local SEO, On-Page SEO

Everyone wants something for free. People like to say there’s no free lunch. To make it to the top of the free listings on Google you’re going to compete against companies that have been paying professionals to earn top placement. For competitive terms,...
How to get your business on Bing

How to get your business on Bing

by Brett Elliott | Aug 3, 2018 | Business Owners, Local SEO, Off-Page SEO

Picture this: An older couple go out to buy a new laptop. They’re in their golden years, the kids are out on their own, their house is paid off, and they have a tidy sum saved up. They’re not super savvy when it comes to technology, but they know their way...
How to fix a suspended Google My Business listing

How to fix a suspended Google My Business listing

by Brett Elliott | Jul 26, 2018 | Business Owners, Local SEO, SEO Pros

Update 7/26/18: Just to make life for you a little easier I decided to add a couple buttons. One takes you to Google’s guidelines so you can make sure you’re in a good place, and the other takes you directly to the appeal request. Also, just so...
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Optimize Theory | SEO Consultant, Website Creator, Internet Marketer