Optimize Theory

Turnkey SEO Solutions for Businesses that Need Results

SEO is For Everyone

Search engines are the yellow pages of the modern era. This is where 93% of all online experiences start, and the beginning of the consumer journey for people looking for goods and services online. This real estate is valuable. In the 20th century it was possible to setup shop in town, work hard, and get your name out by providing good service, products, and experiences. Your storefront was a billboard that drew people in to shop. Today, Google is the gatekeeper to an entire virtual world. Every keyword is a new street, every listing is a storefront, and the top of page one is like opening your doors for business on Times Square.

But not everyone has to pay to show up.

SEO stands for search engine optimization. It is the process you follow to earn a free listing on Google, Bing, and other search engines. The blog on this site is meant to help democratize SEO. Some of the articles are meant for consultants and analysts who practice SEO daily. I believe we can lift each other up in this industry by sharing knowledge. Other articles are meant for business owners so they aren’t quite so lost. So to make things easier, I’m tagging all posts so the content can be filtered by audience. I hope this helps you reach the answer you’re looking for easier.

And of course, if you need SEO services, web design work, or other digital marketing services, just fill out the form on any page and I’ll get back to you!

Featured Articles

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How Combining Sales and SEO Delivered Over 108x ROI

Startups in the home services industry have a hard time getting noticed. They can't compete on years of experience, their portfolios are less...
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Google’s Diversity Algorithm Update – Home Services Edition

This past week, a couple of things happened. First, Google pre-announced a core algorithm update. This is unusual in that Google doesn't normally...
Question mining: know what your audience wants to know

How to Mine Quora for Long Tail Keywords

Mining Quora for Question Research Traditional keyword research is outdated. In the past, a webmaster or SEO would use a tool like keyword planner...

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White Hat Link Building

It’s no secret that links are the backbone of Google’s search engine. The more high quality links pointing to your website, the better your SEO results will be. Our team earns links through outreach methods that are in line with Google’s webmaster guidelines, bringing results that last.

Enterprise Local SEO

Also known as franchise SEO, this is local SEO at scale for businesses who have many locations. We have experience working with corporate programs, co-ops, and regional chains to bring SEO results at the local level while maintaining brand consistency.

Action Focused SEO Audits

For those who don’t know where to start, we offer comprehensive SEO audits that will give you the blueprint to future success. At the end of our audit you will have a list of SEO action items for your team to execute with step-by-step recommendations.

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