Optimize Theory

Turnkey SEO Solutions for Businesses that Need Results

SEO Consultant | Des Moines

Search engines are the yellow pages of the modern era. This is where 93% of all online experiences start, and the beginning of the consumer journey for people looking for goods and services online. This real estate is valuable. In the 20th century it was possible to setup shop in town, work hard, and get your name out by providing good service, products, and experiences. Your storefront was a billboard that drew people in to shop. Today, Google is the gatekeeper to an entire virtual world. Every keyword is a new street, every listing is a storefront, and the top of page one is like opening your doors for business on Times Square.

SEO stands for search engine optimization. It is the process you follow to earn a free listing on Google, Bing, and other search engines. Some of the articles on this site are meant for consultants and analysts who practice SEO daily. I believe we can lift each other up in this industry by sharing knowledge. Other articles are meant for business owners and managers so they aren’t quite so lost. So to make things easier, I’m tagging all posts so the content can be filtered by audience. I hope this helps you reach the answer you’re looking for easier.

And of course, if you need SEO services, web design work, or other digital marketing services, just fill out the form on any page and I’ll get back to you!

Featured Articles

average cost of SEO

How much does SEO Cost

If you're seeking SEO services, you may have already spoken to a few companies, agencies, or individuals. And you may have learned that the price...

Updating Old Blog Posts for SEO with Google Search Console and Moz

Google Search Console is a free tool that most SEOs are familiar with. Just about any site owner with a minimal amount of experience has run across...
Google on laptop

Debunking E-A-T and the Quality Rater’s Guidelines

For the past year or so, there has been a bevy of confusion surrounding Google's Quality Rater's Guidelines (referred to as the QRG from here on),...

SEO Services

Custom Link Acquisition

It’s no secret that links are the backbone of Google’s search engine. The more high quality links pointing to your website, the better your SEO results will be. Our team earns links through outreach methods that are in line with Google’s webmaster guidelines, bringing results that last.

Local SEO

Some businesses are inherently local. Think of the plumbers, fencing companies, roofers, cleaning services, and real estate agents in our communities. To succeed in SEO, they need to get local. I have experience ranking over 400 local websites across the US and Canada.

Small Business SEO

Enterprise level expertise, but for small businesses with a small business price tag. Like you, I wear many hats and can provide assistance in other areas without the need to involve a complex quoting process and a large congregation. One call, simple solutions.

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